Yahoo!- Are the Parts Greater than the Sum?

In 2015, Yahoo! was one of the last bastions of the Dotcom era, with its humble beginnings in Stanford University. Yahoo! was founded in 1994 by two electrical engineers, Jerry Yang (Yang) and David Flo (Flo). The website then was called Jerry and David’s guide to the World Wide Web. The guide was a directory to their favorite websites organized category-wise with an index. In the subsequent years, the list of websites grew and Yahoo! successfully monetized its search results by selling ads against the search queries generated by its users. Yahoo! went public in 1996 and, by 1998, its revenues had reached $203 million. Yahoo! also started adding communication services to its portfolio like Yahoo! Chat and Yahoo! Mail. Yahoo! Auction, an online marketplace, was launched in 1998. Yahoo! became content-oriented toward the late 1990s to increase traffic to its site. It introduced content like sports news, movies reviews, real estate, games, and weather. Yahoo.com thus became a single portal where the users could access most of the Yahoo! services....